Ivanhoe Tavern Steakhouse
A social-first strategy that transformed Ivanhoe Tavern into Banyule’s award-winning steak destination.
Overview
When Ivanhoe Tavern Steakhouse, a beloved local institution with over 60 years of history, wanted to grow beyond word-of-mouth, they partnered with Savvas Studio to amplify their story. Known for serving some of the finest steaks in Melbourne’s north, Ivanhoe Tavern had the food and the legacy—what they needed was a digital presence that could drive bookings, build recognition, and showcase their passion for quality.
Savvas Studio crafted a multi-layered social media strategy designed to bring the sizzle online. From mouthwatering close-ups of perfectly grilled steaks to cinematic reels of fine wines, we turned every dish into a scroll-stopping visual. Educational interview series with the owner offered insider tips on cooking the perfect steak, while event coverage and influencer activations helped place Ivanhoe Tavern at the center of the foodie scene.
Our efforts not only built buzz—they established Ivanhoe Tavern Steakhouse as the go-to dining destination in Banyule, earning them awards and media recognition that cemented their reputation.
Results
- Won the Quality Business Awards 2025 as Best Steakhouse in Banyule, Victoria.
- Featured in PR articles and dining guides, naming Ivanhoe Tavern among the top places to eat in Ivanhoe.
- Boosted engagement and follower growth, strengthening community recognition and online authority.
- Drove link clicks, bookings, and conversions directly through social campaigns.
- Established a reputation among UGC creators and food vloggers as one of Melbourne’s must-visit steak spots.
- Elevated the 60th Anniversary celebration into a successful event with strong attendance, social buzz, and lasting brand impact.
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