Diana Alpine Lodge
Social-first storytelling that turned Diana Alpine Lodge into one of Falls Creek’s most talked-about stays.
Overview
When Diana Alpine Lodge, a boutique ski lodge nestled in Falls Creek, wanted to capture more than just winter bookings, they partnered with Savvas Studio to redefine their digital presence. Known for warm hospitality, cozy alpine charm, and unbeatable access to the mountain, Diana Alpine Lodge had the experience—what they needed was a social media strategy that could match the magic of the slopes.
Savvas Studio crafted a content-driven campaign that highlighted every reason to book a stay—from breathtaking snow-covered landscapes to mouthwatering food experiences and après-ski vibes. Through cinematic 4K videography, viral-optimized reels, and a surge of TikTok storytelling, we created content that didn’t just showcase the lodge, but placed it at the heart of the Falls Creek winter buzz.
From showcasing guests diving into snow adventures, to food spotlights and behind-the-scenes with the team, our approach positioned Diana Alpine Lodge as more than accommodation—it became a must-experience destination where the mountain community gathers.
Results
- Bookings surged to 70% capacity this season vs. the previous year when the lodge wasn’t active on social media.
- Significant increase in brand awareness—from online reach to recognition across the Falls Creek mountain community.
- Boosted link clicks and conversions through engaging content funnels driving users from social to booking platforms.
- TikTok growth exploded with a steady flow of new followers, high engagement, and guests discovering the lodge through viral videos.
- Created hype and digital buzz that positioned Diana Alpine Lodge as not just a place to stay—but a central part of the Falls Creek winter experience.
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