CASE STUDY

Ace Karts

Strategic brand repositioning via high-quality social media content turned Ace Karts into the home of Real Life Racing.

Ace Karts

Overview

Due to a combination of social media marketing on Instagram, Meta ads, and TikTok, Ace Karts had their best month in the history of their company.
The “Super Kart Just Landed” campaign saw the new kart travel all over Melbourne—even Crown Casino.
Over 50 reels were filmed in just a few weeks—covering everything from high-speed racing to hilarious skits and behind-the-scenes moments.
The Ace Cup was a six-week narrative series featuring four teams, intense showdowns, and a championship arc.

Savvas Studio’s collaboration with Ace Karts has been a high-octane creative partnership focused on bringing the energy and excitement of go-kart racing to life through engaging content and storytelling. Over the course of the campaign, Savvas Studio has developed a dynamic content strategy that blends entertainment, professionalism, and audience relatability. From cinematic reels to humorous skits, behind-the-scenes footage to customer testimonials, the team has crafted a consistent brand presence across Instagram, TikTok, and Facebook.

One of the major highlights was the “Ace Summer Cup,” a multi-reel narrative series that introduced racing teams, built anticipation, and culminated in a cinematic championship finale. Savvas Studio also produced viral-style content such as the “Not Mario Kart” series, real racing tips, and family-focused storytelling that helped Ace Karts connect with broader audiences. Additionally, the studio played a crucial role in elevating the look and feel of Ace Karts' online presence—producing polished, high-quality video content while maintaining a fun, accessible tone.

Whether it was mic’d-up drivers, unlimited racing events, or spotlighting staff and micro-influencers, Savvas Studio ensured every piece of content reflected the excitement, authenticity, and brand essence of “RealLife Racing.” The result: increased engagement, stronger storytelling, and a deeper connection with their growing audience.

Ace Karts
Ace Karts
Ace Karts

Results

Savvas Studio’s work with Ace Karts delivered strong results across engagement, reach, and brand storytelling.

  • Social media engagement doubled, with reels regularly hitting 10k–30k views.
  • TikTok's audience grew steadily thanks to polished, creative content.
  • The “Super Kart Just Landed” campaign built strong brand visibility across Melbourne.
  • The Ace Cup positioned Ace Karts as a narrative-driven, community-focused brand.
  • Testimonials and staff-driven content increased trust and connection with everyday racers.
  • Ace Karts is now seen not just as a track but as the home of Real Life Racing.
Lilly A.
Lilly A.
CFO

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